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- Order number: CRREV-003-SORRY
- Publisher Centaur
- Weight: 0,57 kg
The creative process can be hard to pin down. Resistant to checks and balances, it operates in different ways for different people and evades simple explanation. At its heart are ideas, those pesky creatures that can sometimes crowd your thoughts, competing to get in, and at other times, usually when you most want to see them, leave you standing alone in the dust.
Perhaps most gruelling of all, ideas can be fickle – at first presenting themselves as your greatest masterpiece, before, on closer examination, becoming just another rolled up ball of paper to be slung in the corner. Yet even in this they are not
necessarily consistent – ideas long-abandoned as rubbish can just as suddenly re-emerge, fresh and smart and perfect for a new situation.
This issue of Creative Review is devoted to the subject of ideas and makes a small attempt to get to grips with how they may operate. Creative Review speak to creatives across photography, design, illustration and tech about how they come up with ideas, and also profiling a number of brands and companies who have developed disruptive ideas, and had the nerve to carry them out.
Along with these success stories, Creative Review as ever drill into the darker side of the process too, talking to four artists and creatives about the burnout they have suffered on the journey to making work, and how they have dealt with this. As artist Ian Stevenson (who is also behind the lovely cover illustration for this issue) points out, sometimes you just need a break. “Then your head fills up with ideas again.”
Creative Review is a bimonthly print and online magazine. The magazine focuses on commercial creativity, covering design, advertising, photography, branding, digital products, film and gaming. The magazine is published bi-monthly in print and also has an online magazine and a podcast.
From advertising, photography and film, to design, music and fashion. How is creativity changing your world?