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In late spring 2014, Karina Givargisoff had the idea to form a philanthropic fashion media brand. At 4am on a Sunday, wide awake and deep in thought over one of her dearest friends who had been diagnosed with breast cancer, the feeling of helplessness at her situation was very troubling to Karina.

It was at that moment Mission was born: a media brand where each bi-annual issue would be devoted to a particular charity or cause, with the profits going to that cause.

Mission aims to engage socially conscious people and companies through the lens of fashion to help those in need.

Mission is not only about giving back, but also about educating and bringing awareness to the causes it highlights every six months, as well as inspiring a global community to make a difference.

 "Having witnessed a person so dear to me suffer with an awful illness, my mindset has shifted permanently. Now my overwhelming question is:

What can I do?"

Karina Givargisoff

Founder/Editor-in-Chief of Mission Magazine

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Mission - Youth Issue
Mission - Youth Issue
Over 370 pages of inspiring youth that are speaking up for the planet and their generation. From cover star Chella Man, to Nobel Peace prize joint winner Nadia Murad, journalist and activist Noor Tagouri, and co-founder of March For Our...
£12.00 *
Mission - Environment Issue
Mission - Environment Issue
418 pages of environmentalists, artists, and activists. Read about cover guest Doutzen Kroes to Fisher Stevens who directed Before the Flood, Fabien Baron's powerful icebergs, cover artist John Paul Fauves, David De Rothschild, Francisco...
£12.00 *