Products from Mission
In late spring 2014, Karina Givargisoff had the idea to form a philanthropic fashion media brand. At 4am on a Sunday, wide awake and deep in thought over one of her dearest friends who had been diagnosed with breast cancer, the feeling of helplessness at her situation was very troubling to Karina.
It was at that moment Mission was born: a media brand where each bi-annual issue would be devoted to a particular charity or cause, with the profits going to that cause.
Mission aims to engage socially conscious people and companies through the lens of fashion to help those in need.
Mission is not only about giving back, but also about educating and bringing awareness to the causes it highlights every six months, as well as inspiring a global community to make a difference.
"Having witnessed a person so dear to me suffer with an awful illness, my mindset has shifted permanently. Now my overwhelming question is:
What can I do?"
Founder/Editor-in-Chief of Mission Magazine